We love babies. We took the best of nature and made it best for baby. That's why Johnson's Naturals Baby Lotion combines 99% naturally derived ingredients and over 100 years of trusted baby care knowledge to gently moisturize delicate skin to pure baby softness. Simply made with our pure and natural fragrance, this Best For Baby Naturals baby lotion moisturizes for 24 hours to nourish skin and leave it feeling soft all day. Developed gentle enough for newborns.