Bathe your baby in pure gentleness. We've taken love and gentleness and bottled it. JOHNSON'S® HEAD-TO-TOE® Baby Wash is an ultra-mild cleanser for your baby's skin and hair that's gentle enough even for newborns. JOHNSON'S® HEAD-TO-TOE® Baby Wash Features: The #1 choice of hospitals Milder than baby soap NO MORE TEARS® formula is as gentle to the eyes as pure water Soap-free, dye-free, hypoallergenic and allergy- and dermatologist-tested