Johnson & Johnson Baby Shampoo is as gentle to eyes as pure water. What could be more delicate than a newborn baby's hair and skin? The eyes. Newborns do not have normal tear secretions to protect their eyes from irritants. That's why they need a very special shampoo. Extra-mild Johnson's Baby Shampoo is made from a very special combination of ingredients which during normal use will not irritate the delicate skin or eyes. Clinically proven mild, it is as gentle to eyes as pure water. Johnsons Baby Shampoo is also soap-free, hypoallergenic, dermatologist and allergy tested. Of course, Johnson's Baby Shampoo is highly effective, leaving hair soft, shiny, manageable and clean. Johnson's, the number one choice of hospitals. Made in USA