Johnson & Johnson 28 Ounce Head-to-Toe Baby Wash Gentle enough to be used on newborns, the Johnson & Johnson 28 Ounce Head-to-Toe Baby Wash is a very mild cleanser that is designed for use on your little one's entire body and hair. This hypoallergenic formula is pH-balanced and soap- and dye-free. Product Highlights Ultra-mild cleanser for use on baby's body and hair 100% soap-free, so it cleanses without drying No more tears formula Hypoallergenic Gentle enough for newborns Dye-free pH-balanced Dermatologist- and allergy-tested Ultra-mild cleanser This 100% soap-free formula cleans without drying and is designed for use on baby's entire body and hair. For your little one The no more tears formula is hypoallergenic and gentle enough to be used on newborns. Product Description Johnson's Head-To-Toe Baby Wash is an ultra mild cleanser designed for use on baby's entire body and hair. Unlike baby soaps, Johnson's Head-To-Toe Baby Wash cleanses without drying because it's 100% soap-free, dye-free, and pH-balanced. The exclusive No More Tears formula is clinically proven hypoallergenic, and is dermatologist and allergy-tested, so it's gentle enough for newborns.