Clinically proven mildness. 24 Hour moisturization for baby soft skin. Johnson's Baby Cream is enriched with a blend of essential emollients to help keep baby's skin feeling softer, longer. This rich, creamy formula provides 24 hour moisturization and has that unmistakable Johnson's baby-fresh scent that you love. This cream is allergy-tested and clinically proven mild so it can be used on all skin types. Use it yourself for baby soft skin. "