Good (and bad) habits start crazy early. Teach the love of brushing from tooth one. Softly, safely brush baby's gums and that first pearly white with yummy, fluoride free toothpaste. Your baby's future smile will thank you! Totally safe to swallow (not that you want to start a habit). No: fluoride, saccharin, sulfates, parabens, gluten or artificial colors BabyGanics Fluoride Free Toothpaste Features: Plant-based ingredients Dye-free clear gel Gently cleans Helps remove plaque Promotes healthy teeth & gums Safe to swallow Never tested on animals